It’s impossible to stop the march of time and its toll on skin, but advancements in anti-ageing products now provide reliable ways to help protect and rejuvenate mature skin — and even provide for a healthier skin future.
Whether you’re looking to smooth fine lines, plump up dehydrated skin or prevent damage, skin care science now offers ingredients that can make a huge impact on maturing skin, both today and tomorrow.
To help reduce the appearance of skin aging, it’s best to start with the right routine – a gentle cleanser, a moisturiser or serum with age-fighting ingredients and daily sunscreen to protect against premature ageing. Here’s a guide to the latest mature skin care weapons you’ll want to use for your complexion:
Retinol: If you’re looking to lessen the appearance of fine lines and improve your skin’s overall tone and texture, retinol (a derivative of vitamin A) is an all-in-one force against ageing skin, according to Neutrogena researchers who specialise in facial moisturisers and treatments.
Retinol works to improve the cells’ regeneration, by exfoliating helping to improve the look of wrinkles and fine lines.
As we age, cell regeneration naturally slows. With retinol, speedier cell regeneration means your skin is repaired faster. But retinol’s benefits don’t stop there: It also helps lighten dark spots and smooth uneven skin tones, which result from photo-ageing.
Retinol can be found in serums and moisturisers, like the ones in Neutrogena®’s Rapid Wrinkle Repair line, and can be used every evening as a part of a regular skin care routine — just ease into it by starting with an every-other-day application for about a week before building up to nightly use.
Hyaluronic Acid: If moisturising and plumping chronically dehydrated skin is your mission, hyaluronic acid — the superstar ingredient behind Neutrogena® Hydro Boost® Water Gel — will come to the rescue.
Hyaluronic Acid is a compound that occurs naturally in the skin and helps it hold onto water, in fact capturing up to 1,000 times its weight in water. And when water is retained in the skin, your complexion appears plumper, smoother and more radiant.
The problem is, as the skin matures, it doesn’t hold onto water as effectively, meaning that moisture is more easily lost — which is why adding moisture back in via a topical hyaluronic acid product such as Hydro Boost® is so important. Neutrogena’s researchers have shown that Hydro Boost® contains ingredients that quickly absorb into the skin’s barrier, deliver moisture and retain skin hydration.
Helioplex®: The most important part of any skin care routine for the prevention of ageing is sun protection
Helioplex® represents a standard of “photostabilised” technology that is trademarked by Neutrogena. It’s an important advancement because some chemical sunscreen ingredients progressively break down when exposed to sunlight – meaning Helioplex® technology works to keep the active ingredients stable for longer in the sun.
Neutrogena® broad-spectrum sun care products include Helioplex® ingredients that have been photostabilised, meaning the filters don't break down as quickly in sunlight, and you'll be protected from both skin cancer and from damage that can lead to signs of ageing, such as wrinkles and uneven skin tone.
Used routinely, retinol, Hyaluronic Acid, and Helioplex® products can combine an effective defence against ageing as well as create smoother, healthier, protected skin.
