Your skin is the gatekeeper to your body: when it’s healthy, it keeps good things like water and healthy oils in and bad things like bacteria and dirt out.
Unfortunately, the skin’s barrier, or the balance of oils on the surface that keep skin protected, can be compromised, either from the natural aging process or from products that are too harsh and strip the skin. When this skin barrier is compromised, water is more easily lost, causing the lack of smoothness and plumpness that we associate with healthy, youthful skin.
If you’re thinking a good moisturiser can counteract this loss, well, you’re only partially right.
The problem is most conventional moisturisers simply sit on top of the skin creating a shield to prevent water loss. While they help hold in moisture and protect skin from the elements, traditional ingredients aren’t able to penetrate the skin very far, meaning they’re not able to actually repair and replenish the skin.
To address this problem, Neutrogena® researchers studied the skin to understand exactly how it works — and how it could be better protected and even improved. What they developed is Hydro Boost®, a new family of moisturisers containing ingredients that quickly absorb into the skin’s barrier, deliver moisture and retain skin hydration.
The star ingredient in Hydro Boost® is Hyaluronic Acid, which is found naturally in the skin and can hold up to 1,000 times its weight in water. By developing the chemistry of the product to be compatible with the skin, it could be formulated to penetrate the skin quickly, leaving behind no heavy residue. The result is a more pleasant and effective moisturising experience.
It’s especially suited for women trying to prevent signs of ageing before they start. When the skin’s barrier is repaired and more properly able to hold onto hydration, skin is plumper and more glowing — and better able to stand up to the stresses of daily life.
